{"id":11811,"date":"2019-10-04T09:42:26","date_gmt":"2019-10-04T07:42:26","guid":{"rendered":"http:\/\/wp.pontevecchiogioielli.it\/design-identity\/"},"modified":"2021-09-23T09:29:38","modified_gmt":"2021-09-23T07:29:38","slug":"design-identity","status":"publish","type":"page","link":"https:\/\/www.pontevecchiogioielli.it\/en\/design-identity\/","title":{"rendered":"DESIGN &#038; IDENTITY"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1571836444600{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1571836486245{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; 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css=&#8221;.vc_custom_1571836417911{background-color: #ffffff !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1461317500586{padding-top: 90px !important;padding-right: 30px !important;padding-bottom: 90px !important;padding-left: 30px !important;}&#8221;][vc_custom_heading text=&#8221;PONTE VECCHIO GIOIELLI&#8221; font_container=&#8221;tag:h2|font_size:12px|text_align:left|color:%23000000|line_height:1&#8243; google_fonts=&#8221;font_family:Syncopate%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; letter_spacing=&#8221;3&#8243; css=&#8221;.vc_custom_1576081279755{margin-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;DESIGN &amp; IDENTITY&#8221; font_container=&#8221;tag:h2|font_size:40px|text_align:left|color:%23a3a3a3|line_height:1.1&#8243; google_fonts=&#8221;font_family:Syncopate%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; 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Starting from the stylistic simplicity of our logo which represents the three arches of the Ponte Vecchio, our jewellery conveys the splendour of the world at large. Moving on to the \u201csgriffatura\u201d, an ancient perforation invented by Benvenuto Cellini to add light to the gemstones and which the brand has made its own by reinterpreting it with a touch of its own personality. Or the characteristic \u201cpoint\u201d of each ring stem, that confers each jewel with a distinctive balance of shapes and makes all the Ponte Vecchio Gioielli creations unique.[\/vc_column_text][vc_column_text]Designer : Valentina Callo[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][vc_btn title=&#8221;DISCOVER PONTE VECCHIO GIOIELLI COLLECTIONS&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#999999&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;left&#8221; link=&#8221;url:%2Fen%2F%23collezioni||target:%20_blank|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1571836842834{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1632382117392{padding-top: 11px !important;padding-bottom: 11px !important;background-color: #ffffff !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1461317500586{padding-top: 90px !important;padding-right: 30px !important;padding-bottom: 90px !important;padding-left: 30px !important;}&#8221;][vc_custom_heading text=&#8221;PONTE VECCHIO GIOIELLI&#8221; font_container=&#8221;tag:h2|font_size:12px|text_align:left|color:%23c1c1c1|line_height:1&#8243; google_fonts=&#8221;font_family:Syncopate%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; letter_spacing=&#8221;3&#8243; css=&#8221;.vc_custom_1576081296473{margin-bottom: 0px !important;}&#8221;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]For almost a century, a special symbol of love has existed in Florence. Legend has it\u00a0that if a couple attaches a padlock to the Ponte Vecchio and throws the key into the\u00a0Arno River then their love will last forever. The romantic atmosphere of the bridge,\u00a0together with the symbolic power of the padlock is perfect for creating a deep bond\u00a0between two people. A bond that carries with it the image of the sun rising over the\u00a0Arno River, the sound of stolen kisses in the shade of the day, the magic of the\u00a0street lamps accompanying the night.Honoring this tradition, Ponte Vecchio Gioielli has brought this iconic gesture to life. A jewel embodies a secret emotion, a lock unites shared feelings. And so every jewel we create is packaged in a box held closed with a special padlock to celebrate the magic of the Ponte Vecchio. This is our tribute to those who continue to believe in the power of love and the purity of passion.[\/vc_column_text][vc_empty_space height=&#8221;50&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1632382127597{padding-top: 11px !important;padding-bottom: 11px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][rev_slider_vc alias=&#8221;lock&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;8104&#8243; css=&#8221;.vc_custom_1461591590967{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 110px !important;padding-bottom: 110px !important;background-color: #272727 !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading text=&#8221;MADE IN ITALY JEWELS&#8221; 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link=&#8221;url:%2Fen%2Fcontacts||target:%20_blank|&#8221;][vc_btn title=&#8221;<b>CONTACT US<\/b>&#8221; style=&#8221;flat&#8221; shape=&#8221;round&#8221; color=&#8221;white&#8221; size=&#8221;xs&#8221; align=&#8221;center&#8221; link=&#8221;url:%2Fen%2Fcontatti%2F||target:%20_blank|&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1571836444600{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1571836486245{background-position: center&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/www.pontevecchiogioielli.it\/en\/design-identity\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11811","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DESIGN &amp; 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