A LIFE STORY OF PASSION AND VALUE
From the very beginning – his arrival in Florence with his family in the 1960s – Ugo Calà's rise in the jewellery world has been a fascinating
original story. His encounter with gold was pure chance. Ugo Calà was a shop boy at his father 's barber's establishment near the Ponte
Vecchio Bridge, the world-famous home of the city's most prestigious jewellers. In an intimate atmosphere, characteristically scented by
lotions, after-shave creams, and pomades, Ugo Calà rubbed shoulders with the greatest master craftsmen of the time, as the goldsmiths
who created jewels for the Florentine aristocracy and the world's top brands, occupied his father's barbers-chair, one after the other.
And meeting one of these famous jewellers, to whom he was apprenticed at just 14 years old, was the turning point for his future.
CREATIVITY AND TASTE, INSPIRED BY NATURE
The Ponte Vecchio Gioielli jewels are inspired by the forms, the colours, and the splendour of nature. Each piece takes its natural place
in space and among people, transmitting its own personality and that of the wearer. But above all, it takes a step beyond tradition –
without ever forgetting its importance.
The stones are diamonds, citrines, amethysts, aquamarines, green tourmalines and peridots: all
natural stones, all shaped by the finest gemstone cutters.
he PVG style intercepts all the nuances of femininity. Continual observation
of society and its evolutions, new lifestyles and schools of thought combine with study of the farthest-reaching frontiers of art to give rise
to the PVG collections.
This way of reading the present is apparent in every detail of each PVG jewel: in the purity of the stones and the ideas, in the airy
volumes, in the transparency of the geometries and in the movement.
The creative spirit is revealed in precious details such as the 'bead
and bright' setting, an ancient technique developed by the Florentine goldsmiths to lend greater light and grace to any jewel. PVG
makes it his own, an unmistakable sign of the style that marks every piece, with the unique, contemporary touch of its personality.
The new campaign 2014 Ponte Vecchio Gioielli.